Harvard Business Review On Customer Relationship Management 客户关系管理 pdf 下载 txt 阿里云 lit rtf azw3 免费

Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

Co-opting Customer Competence

C.K. PRAHALAD AND VENKATRAM RAMASWAMY

Get Inside the Lives of Your Customers

PATRICIA B. SEYBOLD

The Old Pillars of New Retailing

LEONARD L. BERRY

Want to Perfect Your Company's Service? Use Behavioral Science

RICHARD B. CHASE AND SRIRAM DASU

Don't Homogenize, Synchronize

MOHANBIR SAWHNEY

Firing Up the Front Line

JON R. KATZENBACH AND JASON A. SANTAMARIA

Preventing the Premature Death of Relationship Marketing

SUSAN FOURNIER, SUSAN DOBSCHA, AND DAVID GLEN MICK

See Your Brands Through Your Customers' Eyes

CHRIS LEDERER AND SAM HILL

About the Contributors

Index

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Harvard Business Review On Customer Relationship Management 客户关系管理在线阅读

在线听书地址：Harvard Business Review On Customer Relationship Management 客户关系管理在线收听

在线购买地址：Harvard Business Review On Customer Relationship Management 客户关系管理在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

Book Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)14.2