战略的力量STRATEGY POWER PLAYS pdf 下载 txt 阿里云 lit rtf azw3 免费

Take a page from Jeff Bezos at Amazon.com and reinvent your company

Turn your business direction on a dime like Michael Dell

Find your drive for customer satisfaction with Edouard Michelin

Dial in collaboration using Edward Zander's tactics at Motorola

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

By Stephen J. Adler, Editor-in-Chief,Business Week

BRIRN ROBERTS:Can Comcast Fly?

JEFF BEZOS:Reprogramming Amazon

JOHN CHRMBERS:Cisco'S Comeback

MICHREL DELL:The Secrets behind Dell's Expansion

MICHREL ESKEW:UPS and Big Brown's New Bag

EDWRRD ZRNDER:Reinventing Motorola

SAM PALMISRNO:IBM and the New Blue

YUN JONG YONG:The Samsung Way

ARTHURJ. SULZBERGER:The Future of the New York Times

THOMASJ. USHER:Bringing U. S. Steel Up from the Scrap Heap

RLRN MULRLLY:A Plan to Make Ford Fly

BRIRN FRRNCE:The Prince of NASCAR

EDOUARD MICHELIN:Taking Michelin to New Heights

KEN CHENRULT:Charge/A t American Express

TRENDS:Business Prophet C. K. Prahalad Is Changing

The Way CEOs Think

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作者简介：

　　BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

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The Last Word in Success from the First Name in Business The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority. Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style Arms managers and executives with tools they can put to work immediately Each book will include interactive features and downloads on BusinessWeek.com HARNESS THE POWER of the MOST VALUABLE PLAYERS IN BUSINESS! This hands-on guide shows you how to create a plan for real results. It includes Marissa Mayer's bold plans for Google, Bill Weldon's roadmap for keeping Johnson & Johnson on top, and other famous success strategies.