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In this title, a former senior VP of Apple Computer reveals the 'real' Steve Jobs and the mysteries of his innovative management style. Learn from the risks, rewards and failures Jobs experienced, directly from a key figure and insider of those adventures. From product development meetings to design labs, through executive boardroom showdowns to the world outside of Silicon Valley, this is the real Steve Jobs: the true story of the 'Boy Genius' who transformed technology and our world - the way we work, play and communicate. Told from the perspective of a person who has known Jobs for over 30 years, and full of exclusive interviews with many of the key figures in Apple Computer's history, friends and foes of Jobs alike - this book unfolds not only the Steve Jobs you won't see on stages but also reveals and deeply explores his management and leadership principles. From the Apple II to the Macintosh to Jobs' stunning fall from grace through his rebirth atop Apple, to Pixar, the iPod, iPhone, iPad and much more, "The Steve Jobs Way" reveals real-life examples of Jobs' leadership challenges and triumphs, helping readers apply these principles to their own lives and careers. Written in partnership with William L. Simon, author or the bestselling iCon, "The Steve Jobs Way" is not only the most revealing Steve Jobs biography ever written, it's the 'how to be like Steve' book readers have been waiting for.

Author's Note, ix

Prologue, xi

PARTI　Product Czar

　1　Passion for the Product

　2　 Success Is in the Details

PARTII　Talent Rules

　3　 Teaming: "Pirates! Not the Navy"

　4　 Tapping Talent

　5　 Rewards for the Pirates

PARTIII　Team Sports

　6　 The Product-Driven Organization

　7　 Maintaining Momentum

　8　 Recovery

　9　 Holistic Product Development

　10　 Evangelizing Innovation

PARTIV　Becoming Cool:A Different View of Selling

　11　The Door Opener: Branding

　12　 Riding the RetailJuggernaut

　13　 Achieving the Definition of Cool: "There's an App for

That"

PARTV　On Becoming Stevian

　14　 In His Footsteps

A Letter to Steve

Acknowledgments

Notes

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他（指乔布斯）询问不仅仅是因为他过于关注细节。不是的，这些是一个对于他想要创造的产品有着清晰的设想的人的行为，这些是一个为了确保每一个选择、每一个决定都是通向那个终点的最佳之选的人的行为。

成为一个小型产品团队中的一员，好处就是你可以与团队中的其他人都建立起良好、亲密的关系，尤其是当你每天可能要工作16个小时的时候。这就形成了一种责任感。责任感成为更加私人化的问题，并且使每个人都绝对坚定地要与团队中的其余成员保持一致。

书籍介绍

In this title, a former senior VP of Apple Computer reveals the 'real' Steve Jobs and the mysteries of his innovative management style. Learn from the risks, rewards and failures Jobs experienced, directly from a key figure and insider of those adventures. From product development meetings to design labs, through executive boardroom showdowns to the world outside of Silicon Valley, this is the real Steve Jobs: the true story of the 'Boy Genius' who transformed technology and our world - the way we work, play and communicate. Told from the perspective of a person who has known Jobs for over 30 years, and full of exclusive interviews with many of the key figures in Apple Computer's history, friends and foes of Jobs alike - this book unfolds not only the Steve Jobs you won't see on stages but also reveals and deeply explores his management and leadership principles. From the Apple II to the Macintosh to Jobs' stunning fall from grace through his rebirth atop Apple, to Pixar, the iPod, iPhone, iPad and much more, "The Steve Jobs Way" reveals real-life examples of Jobs' leadership challenges and triumphs, helping readers apply these principles to their own lives and careers. Written in partnership with William L. Simon, author or the bestselling iCon, "The Steve Jobs Way" is not only the most revealing Steve Jobs biography ever written, it's the 'how to be like Steve' book readers have been waiting for.