Logos Redesigned（中图特价艺术书） pdf 下载 txt 阿里云 lit rtf azw3 免费

　　A company's logo is the most important component of its brand

identity. So why would a company ever change its logo? Because

things change -- the competition, the times, even the company

itself. And the company whose logo does not reflect present

realities is at a marketing disadvantage.

In this comprehensively illustrated compendium, David E.

Carter shows 200 corporate logo changes, and then discusses each.

You'll see everything from minor "evolutionary" changes to complete

"revolutionary" changes where the old logo has been discarded and a

totally new one designed. Examples of the ultimate logo changes --

where a new corporate name has been adopted -- are also included in

this book. Packed with case studies on logo redesign, it features

companies both large and small, and from a diverse array of

industries -- global firms such as Apple Computer, UPS, and Time

Warner, as well as small firms who compete, no less vigorously, in

their own arenas. This essential resource will be invaluable to

designers, ad creatives, marketing people, and corporate executives

whose task it is to keep their firms competitive in this changing

world.

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